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All features. Each in a few words.

48 features in the dashboard, in the Chrome extension on every Shopify store, and in the Meta Ad Library. The Email library and Visual History come with the bigger plans; see what each plan includes.

Chrome extension · Store sidebar

Open any Shopify store. See what sells.

One click on the WinWatcher icon and the store opens up: its best sellers in their real order, the place of the product you look at, its ads, visits, reviews, theme and apps. Follow it in one click and WinWatcher keeps an eye on it for you.

What the sidebar shows you

  • Bestseller positionThe place of the product you look at in the store’s own best-selling order: #4 of 1,752 means it is one of their winners.
  • Active Meta adsHow many ads the store runs right now, and the trend. A jump means they are scaling something.
  • New since your last visitThe products added since you were here, and which of them already sell.
  • Visits and reviewsMonthly visitors from Similarweb and the Trustpilot score, without leaving the store.
  • Theme, apps and checkoutThe Shopify theme, the apps and pixels they run, and how they take payments.
  • MarketThe country they sell to, from shipping countries, domain, currency and couriers.
New · Visual History

See every change on their store.

WinWatcher screenshots the pages you pick every week and puts them side by side. New banner, new price, a button in a new colour, a sale that started: it is marked, in its own colour, with what changed.

nordlinen.com · Home 20 Oct 27 Oct
Before After

What changed5 changes

  • Promotion Banner: “New autumn collection” → “Black Friday: up to 40% off”
  • Price Wool coat €129.95 → €89.95
  • Button “Shop now” turned black → orange
  • Image New hero photo
  • Product A new best seller on the home page: Quilted vest
  • Side by side, a slider to drag, or only the difference
  • Every page you choose: home, a collection, a product
  • Weekly, calm for the store, no browser of your own needed
  • A store’s Black Friday switch, the day it happens
New · Email library

Every email they send, in one library.

Sign up on a competitor’s store with your WinWatcher address. Their newsletters, sales, welcome mails and abandoned cart flows come in, are read and sorted for you: the discount, the code, the day and hour, and the platform they send it with.

Nordlinen · Timeline All 24 Sale 9 Newsletter 8 Flows 7

Today2 emails

18:02 Sale30% off LAST30via Klaviyo Last chance: 30% off ends tonight
09:15 Welcome10% off WELCOME10via Klaviyo Welcome! Here’s 10% off your first order

Yesterday2 emails

14:30 Abandoned cart via Klaviyo You left something behind
10:00 Newsletter via Klaviyo New in: the autumn edit

Mon 26 Oct1 email

08:00 Black Friday50% off BF50via Klaviyo Early access: up to 50% off for subscribers

24

emails in 30 days

3.2

campaigns a week

30%

their biggest discount

18:00

when they send sales

Their welcome flow

  1. 1Right away
    Welcome! Here’s 10% off
  2. 2After 1 day
    Meet our best sellers
  3. 3After 3 days
    Your 10% ends tomorrow
  • Their sales calendar: when, how deep, which code
  • Welcome, abandoned cart and winback flows, step by step
  • Shared: a store someone already follows is there from day one
Auto-follow

Visit a store. It follows itself.

Browse Shopify stores like you always do. Every store that matches your rules (country, size, checkout, apps) joins your watchlist by itself, with one small notice. Wrong store? One click on Undo.

boutiquefeloria.nl
boutiquefeloriaNew inBest sellersSale

New season, new favourites

NEW COMPETITOR FOLLOWED boutiquefeloria.nl A Shopify store you visited, added to your watchlist Open in WinWatcher

Your watchlist24 stores

  • nordlinen.com2 weeks ago

Pick a store to visit:

  • Your own rules: country, number of products, checkout and apps
  • Only Shopify stores; other sites you visit are never recorded
  • Undo in one click, or switch it off in Settings

New: spy on their marketing

Visual History

Pick store pages (home, a collection, a product): WinWatcher screenshots them every week and shows what changed. Side by side, a slider to drag, or only the difference, with every change marked in its own colour: promotions, prices, images, buttons, products.

Dashboard → Visual History, or a store → Visual History

Email library

Sign up on a competitor’s store with your WinWatcher address. Their newsletters, sales, welcome and abandoned cart flows come in and are read for you: discount, code, day and hour, email platform.

Dashboard → Email library

Sales calendar and flows

From those emails: how often a store mails, its biggest discounts, when it sends its sales, and each flow step by step (welcome, cart, winback).

Email library → a store

Find supplier

One click on a product photo: the same product on 1688, AliExpress and Alibaba, with prices.

On every product photo

Follow your competitors

Home

Your day in one look: what changed, which products climb, your busiest competitors and the best sellers of all your stores.

Dashboard → Home

Today

Every change since the last scan: new products, new best sellers, price changes and more ads, with photos.

Dashboard → Today

Stores

Every store you follow side by side: products, active Meta ads, monthly visits, reviews, best seller, checkout and apps. 20+ filters, labels and CSV export.

Dashboard → Stores

Competitor Radar

Which stores are due for a new check, and how the stores in your niche move together.

Dashboard → Competitor Radar

Scanners

One button per scanner for all your stores: Shopify, active ads, visits and reviews. The top bar always shows a scan that runs, wherever it was started.

Dashboard → Stores

Scan log

Every lookup with when, what started it, the method and the result.

Dashboard → Scan log

Find winning products

Products & Winner score

The best 5,000 products of every store in their real best-selling order. Each product gets a Winner score (0 to 100) with its reasons. Filter on the day it was added to the store, with a calendar.

Dashboard → Products

Scalers

Pick two scan days and see which products climbed the most in between.

Dashboard → Scalers

Risers

The products that climbed hardest since the previous scan, also deep in the catalogue, with a day-by-day history.

Dashboard → Risers

Market check

Drop in a product photo: see which of your stores sell it, how high and for how long. GO, EARLY or SKIP.

Dashboard → Market check

Niche detection

WinWatcher reads the product types and collections of each store and groups your stores by niche.

Automatic after a scan

Look behind the store

Vendor spy

The brands and suppliers behind new products. Find a vendor’s own web shop in one click and follow it.

Dashboard → Vendor spy

Tech stack

Which tracking pixels and upsell, review and size chart apps your competitors use, grouped and counted.

Dashboard → Tech stack

Checkout detection

Shopify Payments, another payment provider or an external checkout.

Store card and Stores

Theme detector

Which Shopify theme a store runs and its version. Also free on getwinwatcher.com.

Dashboard → Theme detector

Market detection

The country a store sells to, from its shipping countries, domain, currency and couriers.

Store card

On every Shopify store

Store sidebar

Click the WinWatcher icon on any Shopify store: products, ads, visits, reviews and checkout in one panel.

The icon on every store

Bestseller position

On a product page: the place of that product in the store’s best sellers, also as a badge on the extension icon.

Product pages

Bestseller bars

A small bar on every product in a collection, so you see the best sellers while you browse.

Collection pages

New since your last visit

Come back to a store and see how many products were added since you were there.

Store sidebar

Velocity & launch performance

How fast a product gains traction (0 to 100) and how its launch went.

Product pages

Similar products

Near-identical products and possible relaunches or rebrands in the same store.

Product pages

Best sellers and new products

A carousel of the best sellers, and full lists of the 50 best sellers and 50 newest products.

Store sidebar

Products with sales

How many products of a store actually sell, and how many never did.

Store sidebar

Open the best-selling page

One click opens the store’s own page of products sorted by best selling.

Store sidebar

Ads, visits and reviews

Active Meta ads

How many ads a store runs in the Meta Ad Library, with the trend over time.

Store sidebar and Stores

Ad Library: how long each ad runs

In the Meta Ad Library itself: “Running 14 days” next to every ad, so you spot the ads that work.

Meta Ad Library

Ad Library: best-selling %

Next to an ad: “Top 4% best seller” for the product it promotes, also when the ad goes to a landing page first.

Meta Ad Library

Ad Library: added to the store

The day the ad’s product was put on the store, so you see how new it is.

Meta Ad Library

Ad Library: download creative

Save the image or video of an ad in its best quality.

Meta Ad Library

Monthly visits

Visitors per month and the top countries, from Similarweb.

Store sidebar and Stores

Reviews

Trustpilot score, stars and number of reviews.

Store sidebar and Stores

Your own Apify accounts

Run ads, visits and reviews in your own browser for free, or through your Apify accounts in order of priority.

Settings → Apify accounts

Alerts and automation

Discord alerts

Your own rules, each with its own channel: products that start scaling, or a store whose ads jump. Tag yourself or your team.

Settings → Discord alerts

Auto-follow

Stores you visit that match your rules (checkout, size, country, apps) join your list by themselves.

Extension → bottom of the panel

Straight into your Google Sheet

One click on a product page puts its name, link, reason and market into your own product research sheet. Duplicates are caught.

Settings → Product research sheet

ROAS & profit calculator

Your break-even ROAS, CPA and profit per order before you spend on ads. Also free on getwinwatcher.com.

Dashboard → ROAS & profit calculator

Import from Excel or CSV

Upload one or more research sheets, pick the column with the store links, and every Shopify store in them is added.

Dashboard → + Add stores

Your account, everywhere

Synced everywhere

Stores, scans, labels and settings sync between your browsers and the dashboard on getwinwatcher.com.

Automatic when you are logged in

Shared store data

A store another customer already scanned shows its data at once, with the date it was measured. Nobody sees who follows what.

Automatic when you are logged in

Dashboard on any computer

The same dashboard online at getwinwatcher.com. Start a scan there and your extension runs it.

getwinwatcher.com → Dashboard

Search everything (Ctrl K)

Jump to any page, store, product or action from the keyboard.

Dashboard → Ctrl K / ⌘K

Light and dark

Follows your system, or choose yourself.

Settings → General

Affiliate programme

Share your own link and earn a commission on every payment of the people you bring, with a live leaderboard.

Account → Affiliates

Try every feature for 3 days. No card needed.